The 12 Best E-Liquid Brands to See You Through 2023

Jan 16, 2023

It’s a new year, and although it’s been quite different than what any of us could have predicted, that means fresh beginnings and a chance to explore the ever-evolving world of vaping. As vapers ourselves, we know how important it is to find an e-liquid you not only love but can trust in terms of quality. That’s why we’ve handpicked our 12 top e-liquid brands guaranteed to see you through 2023 with delicious flavour and guaranteed satisfaction!

Whether you’re crazy about nicotine salts or prefer a nicotine-free vape, all these vape juice brands are bound to have your new favourite bottle of e-liquid. From fruity favourites to classic tobacco-flavoured blends, these are some of the best ones out there – choose one or go for all twelve!

Vampire Vape

Vampire Vape is one of the most popular e-liquid brands for vape enthusiasts. Founded in 2012, this UK-based e-liquid producer has earned its reputation with vape aficionados for their accurate, complex and layered vape flavours – paired with creative names that will have you remembering their vape juices for years. From classic tobacco and menthol to their unique magical blends (we’re looking at you, Heisenberg), Vampire Vape has something for everyone in their vape lineup. Customers also appreciate their commitment to quality, ensuring that everything they offer meets top standards of safety and taste.

Vampire Vape’s e-liquids are available in both shortfill form or as 10ml bottles of freebase nicotine, helping to cater to all sorts of vapers. You’ll also be able to select what nicotine strength you would like, starting at 3mg and going all the way to 18mg. With an ever expanding list of vape juices, it’s no wonder why this vape brand is beloved by so many vapers!

Ohm Boy E-Liquids

If you’re a big fan of fruit-based vape juices, you’re going to love this next e-liquid brand. Ohm Boy E-Liquids, brought to by our amazing team here at Oxford Vapours, specialises in producing mouth-watering fruity e-liquids. With a focus on crafting the most realistic fruity vape juices, Ohm Boy E-Liquids will have you thinking you’re sipping on the freshest glass of fruit juice rather than taking a hit of your vape. If you’re new to this vape juice brand, we recommend starting off with the Apple, Elderflower, and Garden Mint flavour. It’s subtle, sweet, and excites you with that refreshing minty twist.

If you’re a sub ohm vaper, their shortfills will definitely treat you well. For those who prefer mouth-to-lung vaping, definitely check out their nic salt range. They’re guaranteed to provide a smooth-as-butter throat hit and strong flavours.

Zeus Juice

Vapers around the world have been raving about Zeus Juice, an indulgent vape juice brand made from only the highest quality ingredients. The e-liquid brand gets its name from, who else, the god of thunder and lightning himself – Zeus! Every flavour is crafted with precision, providing vape users with an unforgettable experience. Whether you’re looking to vape berries, menthols or creamy vape juice flavours, Zeus Juice has something unique to offer every vaping enthusiast.

Any ex-smokers out there will also appreciate their Tobacco Blend collection, a range of e-liquids reminiscent of that familiar rich smokiness we associate with tobacco. This collection is also available as nic salts and freebase nicotine e-liquid in a variety of nicotine strengths, helping you tailor your vaping experience.

With their commitment to quality ingredients and tested vape recipes, it’s no wonder why vape aficionados everywhere are continuously drawn to Zeus Juice as their go-to vape juice brand.

Ohm Brew

For vapers looking for something special, Ohm Brew E-Liquids provides a unique and delicious way to vape. Ohm Brew’s collection of nicotine salts are known to have the widest range of flavours we’ve ever seen come out of an e-juice brand. Their original nic salt line features 32 scrumptious flavour combinations including nostalgic flavours like Fizzy Cola and even dessert-inspired flavours like Banana Caramel Waffle. There’s truly an option for everyone in their collection.

Ohm Brew’s nic salts are a great option for mouth-to-lung vapers that use plus ohm vapes or starter kits. If you’re a new vaper, or an ex-smoker looking to make the switch, Ohm Brew E-Liquids are sure to brighten up your vaping experience.


Menthol lovers rejoice! We’ve finally found an e-juice brand that specialises in producing the best menthol based e-liquids on the market. Meet Aisu, the latest release from the vape juice masters that brought you ZAP! Juice. It has reinvented classic vape juices by combining unique fruit flavours with Japanese dessert and sweet combinations, plus that eye-opening dash of menthol, to produce something special.

Their classic shortfill collection includes exotic fruit-based flavours like Dragon Fruit, Mango, and Aloe Vera. If you’re looking for something a bit more exciting, check out their Tokyo Series of shortfills. You’ll find exciting e-liquid flavour combos like Rainbow Astaire, Banana Cake, and Strawberry Marshmallow.

The great thing about these e-liquids is that nicotine is completely optional. If you’re looking for a nicotine-free vape, these vape juices are ready to use straight out of the bottle. If not, simply mix one of their nicotine boosters into your bottle of shortfill e-liquid. It couldn’t be easier.

Doozy Vape

When it comes to vape juices, these really are a doozy. The very aptly named Doozy Vape have taken the vaping world by storm since their launch in 2015. Based right here in the UK, their team of expert mixologists have crafted multiple collections of shortfill e-liquids made to cater every type of vaper. Are you a fan of drinks-inspired vape juices? Have a look at their Seriously Slushy range. Got more of a sweet tooth? You’ll love their Seriously Donuts collection, with e-liquid flavours inspired by our favourite sugary treat.

All their shortfills are nic shot compatible so you can choose not only whether you want to vape with nicotine but tailor the nicotine strength of your vape juice according to your personal preference. With all these options available to us, it’s no surprise why Doozy Vape has become a cult favourite among vapers. If you haven’t tried out Doozy Vape yet, it’s definitely something worth considering – no matter what your vape needs may be, this popular e-liquid brand can help you satisfy them in style.

Ruthless E-Liquid

Since their inception in 2011, Ruthless E-Liquid have established themselves as one of the leading e-liquid manufacturers in the vaping scene. The popular e-juice brand provides vapers with an incredible range of shortfills that include an array of delicious flavours – every vape connoisseur is sure to find something perfectly suited to their taste. For the menthol crazy vapers out there, Ruthless E-Liquid have released two collections that focus on recreating that chilly, icy sensation we all know and love. They’ve also crafted some of the most exciting flavours we’ve seen, like Swamp Thang, Antidote On Ice, and Slurricane

Their high VG content and high quality ingredients list will ensure that you’re getting the best direct-to-lung vape possible, with massive vapour clouds and maximised flavour production. Whether you’re a pro vaper or looking to try vaping for the first time, there’s no doubt Ruthless E-Liquid is worth checking out if you want an excellent vape juice experience!

Joe’s Juice

If one of your new year’s resolutions is to cut down on sweet treats, Joe’s Juice are here to help you out. Not only is Joe’s vape juice exceptionally flavourful and perfectly balanced, but it also packs an amazing throat hit that vapers can’t get enough of. Their dessert-inspired vape juices are some of the most realistic, mouthwatering e-liquids in the vape world. Available as shortfills, the Creme Kong shortfill is inspired by everybody’s favourite childhood sweet treat – custard creams! Now you get to satisfy any of your sugar cravings without a single drop of guilt. Just top up your vape with this e-liquid and start vaping away.


Everyone loves pancakes for breakfast, but what if we told you there was a way to have them all day every day? Stax is an e-liquid brand made for the most pancake obsessed vapers. Each flavour in their line of shortfill e-liquids is inspired by the most buttery, fluffy pancakes you can imagine, paired with classic toppings like Fresh Blueberry or Maple Syrup. These high VG shortfills are perfect to use with your sub ohm vape, helping to create vapour clouds as fluffy as your favourite pancake stack. Now you don’t have to wait all year for pancake day, simply fill up your vape and enjoy the world’s most loved breakfast treat.

Flavour Treats

The e-liquid masters behind Ohm Boy present their latest line of vape juices – Flavour Treats. Inspired by some of the most popular desserts and sweet treats around, Flavour Treats have produced e-liquid collections that will satisfy the sweetest tooth in town. Their Desserts range includes crowd-favourite flavours like New York Cheesecake and Sticky Toffee Pudding. For those of you that love having waffles for breakfast (sorry Stax), they’ve got the perfect shortfill collection for you. Flavour Treats Waffle Shortfills uses a perfectly cooked waffle base paired with some classic toppings such as Vanilla Custard and Strawberries & Cream. In using their years of knowledge and experience in the e-liquid game, the experts at Ohm Boy have brought us a high performing and highly addictive vape juice collection.

Elf Bar

If you vape, you definitely know who Elf Bar are. They completely changed the vaping game with the introduction of their flavour packed Elf Bar 600 and Lost Mary BM600 disposable vapes. Many vapers were left wondering whether they’d ever release their own line of e-liquids.

Well, the wait is over. Elf Bar have recently released their very own range of nic salts! The new Elfliq Nic Salts are available in the same flavours as the Elf Bar 600 disposable vapes we all know and love. With a 50/50 VG/PG ratio, these nicotine salts are guaranteed to provide the smoothest throat hit you’ve ever felt, while at the same time producing delicious flavours. You can also pick between two different nicotine strengths: 10mg and 20mg. This is great for those who are trying to wean themselves off of nicotine. If you love Elf Bar’s disposables, you’re definitely going to love these Elfliq vape juices even more.

Just Juice

Just Juice have built a reputation for themselves as one of the best producers of fruity flavoured e-liquids in the vaping market. Well, we can confirm that this reputation is very justified. Just look at their Exotic shortfill range, with flavour combinations we wouldn’t have even thought of. One of our favourites at the moment is their Cherimoya, Grapefruit, and Berries e-liquid (don’t worry, we didn’t know what a Cherimoya was either).

For vapers that prefer tobacco flavoured e-juice, Just Juice have got you covered on that front too. They’ve recently released their Tobacco Club shortfill collection, which pairs the rich and deep tobacco flavour with fun twists like caramel and vanilla toffee. It really won’t be long until Just Juice take over the world of vaping, and when that happens you can say you’ve been there since the start.

So there’s our list of the top 12 e-liquid brands to vape in the new year! Did your favourite make the cut? As we move into the new year, it’s time to start thinking about which e-liquid brands will be on your vaping radar. Whether you’re looking for something tried and true or want to branch out and try something new, this list has you covered.

Didn’t see your go-to brand listed here? Be sure to check out our complete collection of e-liquids today — we may have just what you’re looking for. Until next time, happy vaping!