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Zero Nicotine 

Refers to the nicotine strength of an e-liquid, in this case containing none. Usually used by people who have scaled down their nicotine consumption to 'zero' or who have made the immediate switch away from nicotine. Our 'shortfill' e-liquids are also 'Zero nicotine' but have space for adding 'nicotine shots'.

Showing 1–100 of 265 results

From: £15.00 Inc Vat

Honeydew Mango 100ml Shortfill E-liquid from FOMO is a Tropical Fruit flavour. A blend of mellow honeydew melon mixed with exotic mangos

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From: £15.00 Inc Vat

Blackcurrant Pear Sour 100ml Shortfill E-liquid by FOMO is a Sour Berry flavour. A sweet mix blackcurrant & pear finished with a sour kick.

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From: £15.00 Inc Vat

Blueberry Banana 100ml Shortfill E-liquid from FOMO is a Fruit flavour. Jam packed full of sweet blueberries balanced with creamy banana.

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From: £15.00 Inc Vat

Orange Jackfruit 100ml Shortfill E-liquid from FOMO is a Citrus Fruit flavour. A citrusy blend of tart oranges & sharp jackfruit.

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From: £15.00 Inc Vat

Apple Strawberry Acai 100ml Shortfill E-liquid from FOMO is a Fruit flavour. A combination of tart apple, sweet strawberry & exotic acai.

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From: £15.00 Inc Vat

Passionfruit Pineapple Peach 100ml Shortfill E-liquid by FOMO is a Tropical flavour. A tropical blend of passionfruit, pineapple & peach

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Cherry Guava Raspberry 100ml Shortfill E-liquid from FOMO is a Fruit & Berry flavour. A combo of sour cherry, sweet guava & tart raspberry

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From: £13.00 Inc Vat

Raspberry Apple 100ml E-liquid by Fresco Fruits is a Fruit flavour. Crisp flavour of sharp green apples combined with sweet raspberry.

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Blackcurrant Apple & Strawberry 100ml E-liquid by Fresco Fruits is a Fruit flavour. Sweet blackcurrant & strawberry with sharp crisp apple.

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From: £13.00 Inc Vat

Strawberry & Coconut 100ml Shortfill E-liquid by Fresco Fruits is a Fruit flavour. The flavour of ripe sweet strawberry with creamy coconut

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From: £13.00 Inc Vat

Kiwi Strawberry & Watermelon 100ml Shortfill E-liquid by Fresco Fruits is a Fruit flavour. Ripe strawberries, juicy watermelon & tangy kiwi

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Mango Peach & Pineapple 100ml E-liquid by Fresco Fruits is a Fruit flavour. Tropical blast of pineapple & mango with the soft taste of peach

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Charity E-liquid
From: £8.00 Inc Vat

Vanilla Toffee 50ml E-Liquid by Just Juice is a sweet Vanilla Tobacco flavour. Authentic cigar layered with creamy vanilla & smooth toffee.

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Charity E-liquid
From: £8.00 Inc Vat

Bubblegum & Lemonade 50ml Shortfill E-Liquid from Oxford Vapours is a Sweet Drink flavour. The flavour of bubblegum with a fizzy citrus edge.

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Charity E-liquid
From: £8.00 Inc Vat

Blueberry Crumble 50ml Shortfill E-Liquid by Oxford Vapours is a Berry Dessert flavour. The fresh taste of blueberries over a crumble base

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From: £15.00 Inc Vat

Blue Razz Lemonade 100ml Shortfill E-liquid from Doozy Vape is a Citrus Berry Drink flavour. Blue razz berry flavour now with lemonade.

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From: £15.00 Inc Vat

Fruity Fusion 100ml Shortfill E-liquid by Doozy Vape is a Fruit Drink flavour. Mix of mandarin & passion fruit with a hint of lychee & apple.

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From: £15.00 Inc Vat

Guava Passion 100ml Shortfill E-liquid from Doozy Vape is a Tropical Fruit Drink flavour. A mix of juicy guava & tangy passion fruit.

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Tropical Twist 100ml Shortfill E-liquid by Doozy Vape is a Tropical Drink flavour. A medley of pineapple & grapefruit with a dash of pomelo.

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Iron Tru 100ml Shortfill E-liquid from Doozy Vape is a Unique Drink flavour. The famous orange coloured fizzy beverage well all know & love.

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From: £15.00 Inc Vat

Red Wing 100ml E-liquid by Doozy Vape is a Unique Drink flavour. A drink is known by all. Said to possible help you soar through the clouds..

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From: £19.99 Inc Vat available on subscription

Wild Strawberry 100ml E-liquid from Ohm Boy E-Liquids is a Berry flavour. Perfectly balanced sweet & sour notes for a natural wild strawberry

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From: £19.99 Inc Vat available on subscription

Pineapple, Mango & Lime 100ml E-liquid by Ohm Boy E-Liquids is a Tropical flavour with Citrus. Tropical pineapples with mangos & sharp lime

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2 for £22
From: £13.50 Inc Vat available on subscription

Wild Strawberry 50ml E-liquid from Ohm Boy E-Liquids is a Berry flavour. Perfectly balanced sweet & sour notes for a natural wild strawberry.

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2 for £22
From: £13.50 Inc Vat available on subscription

Pineapple, Mango & Lime 50ml E-liquid by Ohm Boy E-Liquids is a Tropical flavour with Citrus. Tropical pineapples with mangos & sharp lime

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£10.00 Inc Vat

Wild Strawberry 30ml Aroma E-liquid by Ohm Boy Eliquids is a Berry flavour. Perfectly balanced sweet & sour notes of a wild strawberry.

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£10.00 Inc Vat

Pineapple, Mango & Lime 30ml Aroma E-liquid by Ohm Boy Eliquids is a Tropical & Citrus flavour. Pineapples blended with mangos & sharp lime

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From: £15.00 Inc Vat

Vanilla Cream 100ml E-liquid by Stax is a Vanilla Cream Dessert flavour. Fluffy pancake base with a big dollop of sweet vanilla cream

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From: £15.00 Inc Vat

Sugar & Lemon 100ml E-liquid by Stax is a Sweet Citrus Dessert flavour. Fluffy pancake base with a squeeze of lemon juice sprinkled with sugar

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From: £15.00 Inc Vat

Strawberry Ice Cream 100ml E-liquid by Stax is a Creamy Dessert flavour & Berries. Fluffy pancake base with a scoop of strawberry ice cream.

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From: £15.00 Inc Vat

Maple Syrup 100ml Shortfill E-liquid from Stax is a Sweet Dessert flavour. Fluffy pancake base lathered in smooth maple syrup.

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Fresh Blueberry 100ml Shortfill E-liquid by Stax is a Dessert & Berry flavour. Fluffy pancake base topped with a handful of fresh blueberries.

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Cinnamon Roll 100ml Shortfill E-liquid from Stax is a Dessert flavour with Spice. Fluffy pancake base topped with a layer of cinnamon icing.

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2 for £25
From: £13.00 Inc Vat

Vanilla Toffee 50ml E-Liquid by Just Juice is a sweet Vanilla Tobacco flavour. Authentic cigar layered with creamy vanilla & smooth toffee.

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2 for £25
From: £13.00 Inc Vat

Sweet Cubano 50ml Shortfill E-Liquid from Just Juice is a rich Tobacco flavour. The robust taste of a Cuban cigar with a hint of sweetness.

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2 for £25
From: £13.00 Inc Vat

Nutty Caramel 50ml E-Liquid by Just Juice is a sweet Tobacco flavoured with Nuts & Caramel. Full-bodied Cigar with nutty & caramel notes.

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From: £15.00 Inc Vat

Peach Berry 100ml Shortfill E-Liquid from Fruit Falls is a Fruit & Berry flavour. Sweet flavours of peach backed up with tangy raspberries. 

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Green Raspberry 100ml Shortfill E-Liquid from Fruit Falls is a Citrus & Berry flavour. A sweet yet tart blend of blue raspberries & lime.

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Double Grape 100ml Shortfill E-Liquid from Fruit Falls is a Berry flavour. The initial taste of red grapes is followed by dark purple grapes. 

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Double Cherry 100ml Shortfill E-Liquid from Fruit Falls is a Fruit flavour. A simple & delicious cherry flavour backed with a tangy exhale.

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Blue Raspberry 100ml Shortfill E-Liquid from Fruit Falls is a Berry flavour. A sweet & tangy mix of blueberries & raspberries. 

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2 for £30
From: £16.00 Inc Vat

WTRMLN 100ml Shortfill by Ruthless is an Icey Fruit flavour. Part of the Freeze Edition range. Juicy watermelon with an icy cold hit.

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2 for £30
From: £16.00 Inc Vat

Strawberry 100ml Shortfill by Ruthless is an Icey Fruit flavour. Part of the Freeze Edition range. Ripe strawberries with an icy cold hit.

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2 for £30
From: £16.00 Inc Vat

Mango Madness 100ml Shortfill by Ruthless is an Icey Fruit flavour. Part of the Freeze Edition range. Sweet mangoes with an icy cold hit.

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2 for £30
From: £16.00 Inc Vat

Joosie Red 100ml Shortfill by Ruthless is an Icey Fruit flavour. Part of the Freeze Edition range. Juicy apples paired with an icy cold hit.

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2 for £30
From: £16.00 Inc Vat

Iced Out 100ml Shortfill by Ruthless is an Icey Menthol flavour .Part of the Freeze Edition range. A refreshing & simple icy menthol flavour.

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2 for £30
From: £16.00 Inc Vat

Cherry Bomb 100ml Shortfill by Ruthless is an Icey Fruit flavour. Part of the Freeze Edition range. A juicy cherry base with a frozen icy hit

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2 for £30
From: £16.00 Inc Vat

Berry Blast 100ml Shortfill by Ruthless is a mixed Berry & Ice flavour. Part of the Freeze Edition range. Mixed berries with a frozen icy hit

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From: £15.00 Inc Vat

Strawberry & Cream 100ml E-liquid from Doozy Vape is a Creamy Berry Dessert flavour. A donut with creamy filling & strawberry topping. 

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Raspberry Jam 100ml Shortfill E-liquid from Doozy Vape is a Berry Dessert flavour. A scrumptious ring donut drenched is sweet raspberry jam.

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Original Glazed 100ml Shortfill E-liquid from Doozy Vape is a Sweet Dessert flavour. The classic donut coated in a delicious sugary syrup.

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Lemon Drizzle 100ml Shortfill E-liquid from Doozy Vape is a Citrus Dessert flavour. A delicious, fluffy donut covered in lemon frosting. 

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Glazed Biscoff 100ml Shortfill E-liquid from Doozy Vape is a Sweet Dessert flavour. A sugar-glazed donut with sprinkled crushed Biscoff. 

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Out of stock
From: £15.00 Inc Vat

Apple Fritter 100ml Shortfill E-liquid from Doozy Vape is a Fruit Dessert flavour. Delicate pastry, sweet caramelised apples & a sugar glaze.

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From: £15.00 Inc Vat

Lychee Citrus Chill 100ml Shortfill E-liquid by Doozy Vape is an Icy Citrus Fruit flavour. A blend of lychee & citrus fruits with an icy kick

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From: £15.00 Inc Vat

Ice n Berg 100ml E-liquid by Doozy Vape is an Icy Berry flavour & a hint of Aniseed. Wild berries & a hint of aniseed with an icy kick.

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From: £15.00 Inc Vat

Frozen Apple Berry 100ml Shortfill E-liquid from Doozy Vape is an Icy Berry & Fruit flavour. Raspberries & crisp green apple with an icy kick

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Blue Razz Ice 100ml Shortfill E-liquid from Doozy Vape is an Icy Berry flavour. A sweet blue raspberry candy with an icy kick.

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Blackcurrant Lemonade 100ml Shortfill E-liquid by Doozy Vape is an Icy Berry Drink flavour. A mix of blackcurrant & lemonade with an icy kick

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Arctic Berries 100ml Shortfill E-liquid from Doozy Vape is an Icy Berry flavour. A fusion of tasty red & blue berries with an icy kick. 

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From: £9.00 Inc Vat

Pink Raspberry Lemonade 50ml Shortfill E-liquid in the Tokyo series from Aisu is a Sweet & Citrus Drink flavour. A lemonade & tart raspberry

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From: £9.00 Inc Vat

Watermelon Bubble Gum 50ml Shortfill E-liquid in the Tokyo series from Aisu is a Sweet Fruit flavour. A watermelon infused bubblegum candy.

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From: £9.00 Inc Vat

Strawberry Marshmallow 50ml Shortfill E-liquid in the Tokyo series from Aisu is a Sweet Fruit flavour. Ripe strawberry & creamy marshmallow.

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2 for £22
From: £13.50 Inc Vat

Rhubarb & Ginger 50ml E-liquid by Ohmboy is a Unique Fruit flavour with Spice. A beautiful mix of tart & sweet rhubarb with warming ginger

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From: £9.00 Inc Vat

Rainbow Astaire 50ml Shortfill E-liquid in the Tokyo series from Aisu is a Fruit & Aniseed flavour. Grape, berries, aniseed & eucalyptus.

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From: £9.00 Inc Vat

Lemon & Lime 50ml Shortfill E-liquid in the 'Tokyo series' by Aisu is a Citrus Fruit flavour. A refreshing blend of zesty limes & tart lemons

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From: £9.00 Inc Vat

Blackberry Hibiscus 50ml Shortfill E-liquid from 'Tokyo series' by Aisu is a Unique Floral Berry flavour blending blackberry & hibiscus notes

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From: £9.00 Inc Vat

Blackjack 50ml Shortfill E-liquid in the 'Tokyo series' from Aisu is a Sweet Aniseed flavour. The well-known taste of warm candy anise.

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From: £9.00 Inc Vat

Banana Cake 50ml Shortfill E-liquid in the 'Tokyo series' from Aisu is a Fruit Dessert flavour, blending ripe bananas and sponge cake.

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From: £15.00 Inc Vat

Strawberry Kiwi 100ml E-liquid by Seriously Fruity is a Berry Fruit flavour. A fusion of freshly picked strawberries layered with exotic kiwi

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Mango Orange 100ml E-liquid by Seriously Fruity is a Citrus Fruit flavour. A blend of succulent mango with an added splash of blood orange.

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Fantasia Lemon 100ml E-liquid by Seriously Fruity is a Sweet Citrus Fruit flavour. A sugary lemon flavour with a zesty blast.

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From: £15.00 Inc Vat

Blue Razz Berry 100ml E-liquid by Seriously Fruity is a Sweet Berry flavour. Blue raspberries with a berry background & a sweet candy edge.

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From: £15.00 Inc Vat

Blackcurrant Honeydew 100ml E-liquid from Seriously Fruity is a Unique Berry Fruit flavour. A tangy blackcurrant & sweet honeydew melon mix.

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Apple Raspberry 100ml Shortfill E-liquid from Seriously Fruity is a Sour Fruit & Berry flavour. A mix of crisp green apples & raspberries.

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From: £20.00 Inc Vat

Vermilion Reloaded 100ml Shortfill E-Liquid from Zeus Juice is the sweet cherry flavours of Vermilion with even stronger aniseed and menthol.

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From: £20.00 Inc Vat

Dimp Reloaded 100ml Shortfill E-Liquid from Zeus Juice is the ever popular 'Dimpleberry' blend, reloaded with even more menthol & eucalyptus.

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From: £20.00 Inc Vat

Cinnabird 100ml Shortfill E-Liquid from Zeus Juice is a freshly baked scone flavour topped with juicy blueberries & sweet, warm cinnamon. 

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From: £20.00 Inc Vat

The Animal 100ml E-Liquid from Zeus Juice combines sweet orange with the original dark berry and blackcurrant flavour from 'The Black'.

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From: £20.00 Inc Vat

Adonis 100ml Shortfill E-Liquid from Zeus Juice is a delicious fresh raspberry and ripe strawberry flavour.

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From: £15.00 Inc Vat

Raspberry Tangerine 100ml Shortfill by Seriously Slushy is a Berry Fruit Drink flavour with Ice. Juicy raspberries & tangerines & a cold hit. 

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Mixed Berries 100ml Shortfill by Seriously Slushy is a Berry Drink flavour with Ice. A mix of red, blue & black berries with a icy exhale. 

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From: £15.00 Inc Vat

Lime Berry 100ml Shortfill by Seriously Slushy is a Berry Citrus Drink flavour with Ice. A blend of berries, lime sorbet & a touch of ice. 

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Lemon Lime 100ml Shortfill by Seriously Slushy is a Citrus Drink flavour with Ice. Refreshing mix of lemons & limes, ice & a sweet edge. 

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From: £15.00 Inc Vat

Grape Soda 100ml Shortfill by Seriously Slushy is a Berry Fruit Drink flavour with Ice. A mix of red & white grapes, crushed ice & soda. 

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From: £15.00 Inc Vat

Berry Watermelon 100ml E-liquid by Seriously Slushy is a Berry Drink flavour & Ice. A juicy mix of strawberries & watermelon with ice.

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Clearance Sale
Out of stock
From: £26.00 Inc Vat

Cherry Chill 500ml Shortfill Eliquid from Kingston is a Sweet Fruit flavour with Ice. A candy shop cherry flavour with a cool menthol blast.

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Clearance Sale
From: £10.00 Inc Vat

Pink Citrus Shortfill E-liquid by CiderHouse is a Citrus Berry Drink flavour. Blend of sweet pink berries & zesty lemon in apple cider. 

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3 for £20
From: £10.00 Inc Vat

Apple Ice Lemonade 50ml Shortfill E-liquid from Oxford Vapours is a refreshing ice fusion of crisp apple and sharp, cool lemonade.

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3 for £20
From: £10.00 Inc Vat

Mango & Lime Lemonade 50ml Shortfill E-liquid from Oxford Vapours is a cool cocktail of exotic mango and citrus fruits.

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3 for £20
From: £10.00 Inc Vat

Strawberry Scream 50ml Shortfill E-liquid from Oxford Vapours is a sweet strawberry and cream smoothie blend.

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3x Loyalty Points / Donations to Charity
From: £10.00 Inc Vat

Strawberry & Vanilla Custard 50ml Shortfill E-liquid by Oxford Vapours is a combination of warm, sweet vanilla & delicious strawberry.

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From: £11.50 Inc Vat

Vermilion Reloaded 50ml Shortfill E-Liquid from Zeus Juice is the sweet cherry flavours of Vermilion with even stronger aniseed and menthol.

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From: £11.50 Inc Vat

Dimp Reloaded 50ml Shortfill E-Liquid from Zeus Juice is the ever popular 'Dimpleberry' blend, reloaded with even more menthol & eucalyptus.

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From: £11.50 Inc Vat

Cinnabird 50ml Shortfill E-Liquid from Zeus Juice is a freshly baked scone flavour topped with juicy blueberries & sweet, warm cinnamon. 

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From: £11.50 Inc Vat

The Animal 50ml Shortfill E-Liquid by Zeus Juice combines sweet orange with the original dark berry and blackcurrant flavour from 'The Black'

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From: £11.50 Inc Vat

Adonis 50ml Shortfill E-Liquid from Zeus Juice is a delicious fresh raspberry and ripe strawberry flavour.

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From: £10.00 Inc Vat

Master Black 100ml E-liquid by Flavour Treats is a Berry flavour with hints of Icy Menthol. Blackberry with hints of menthol & blackcurrant.

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From: £10.00 Inc Vat

Master Blue 100ml E-liquid by Flavour Treats is a Icy Fruit & Berries flavour. Explosive mix of ripe berries blended with ice cold menthol.

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Out of stock
From: £10.00 Inc Vat

Master Pink 100ml E-liquid by Flavour Treats is a Fruit Drink flavour. Sweet flavour jam packed full of a wide variety of mixed fruits.

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Zero Nicotine E-liquid

Zero nicotine refers to the nicotine strength of an e-liquid, in this case containing none. These are usually used by people who have scaled down their nicotine consumption to zero or who have made the immediate switch away from nicotine. Our shortfill e-liquids are also nicotine free but they have space for adding a nicotine shot if you choose. 

Nicotine free e-liquid allows you to enjoy all the fun of vaping without any nicotine content. To get the best out of your e-liquid flavours and vapour clouds, a 0mg nicotine e-liquid can be ideal.

For people trying to quit nicotine altogether or who want an occasional nicotine-free vape, these e-liquids are the perfect choice. 

If you want to add nicotine to these e-liquids, you can add a nicotine booster (also called a nic shot or nicotine shot) to your basket along with your chosen shortfill. It is important that nic shots are only added to shortfills as these provide a large enough volume for the nicotine to be diffused effectively. By mixing nicotine shots with your e-liquid, you can create vape juice with your ideal nicotine strength for a tailored vaping experience. 

Frequently asked questions

What is an e-liquid shortfill? 

Shortfills, also sometimes written as short fills, are a type of e-liquid with 0mg nicotine. A shortfill will often contain 50ml or 100ml e-liquid with some added space at the top for a nic shot. 

Shortfills became a popular type of vape liquid after the introduction of Tobacco Products Directive (TPD) regulations in 2017 which made it illegal to sell e-liquids with nicotine in bottles larger than 10ml in the UK and EU. To overcome this challenge, vape juice manufacturers started selling nicotine-free liquid in separate bottles to the 10ml nic shots, allowing vapers to mix the two themselves. 

We love shortfill e-liquids because they give you the freedom to add as much or as little nicotine as you like, taking full control of your vaping experience. 

What types of nicotine shots can I add to my shortfill? 

You can add any type of nic shot to your shortfill e-liquid if you want a nicotine hit. We have a wide range of nicotine shots available at Oxford Vapours, including nic salt shots such as the Zap! Nicotine Salt Booster and the Top Shot Nicotine Salt Booster. For a high PG booster, we have the Ohm Brew 100% PG Nicotine Booster, while the Zeus Juice Nicotine Booster or Top Shot Nicotine Booster is ideal for high VG fans. Menthol fans will enjoy the NicNic Nicotine Ice Booster - a nic shot with a cooling icy blast. 

How do I mix my nic shot with the shortfill e-liquid?

To mix the nicotine shot with your shortfill e-liquid, simply remove the shortfill's cap and squeeze the shot into the bottle. Replace the cap and shake well for 3-5 minutes. Most manufacturers recommend that once you have added a nic shot, you wait 24 hours for the nicotine to fully diffuse into the e-liquid. Once the mixture has settled, then it's ready to vape. 

What is an e-liquid concentrate?

You may have noticed that some of the vape liquids we stock are labelled concentrate, such as the Ohm Boy Wild Strawberry concentrate. These vape juices are smaller, stronger bottles of flavoured liquid that are designed to be used with a base mix and a booster shot. Unlike shortfill e-liquids, concentrates are not supposed to be vaped on their own and need to be mixed with a base made up of VG (Vegetable Glycerine) or PG (Propylene Glycol).  

Do nicotine-free e-liquids taste better than ones that contain nicotine?

Some vapers notice a subtle flavour difference between e-liquids with 0mg nicotine and those with a higher nicotine content. Although there is not a huge difference in flavour profile, some vape enthusiasts argue that nicotine-free vape juice can taste cleaner and better. 

Can vaping nicotine-free e-liquids help me quit smoking?

Vaping can be a great way to quit smoking - in fact studies have found that smokers who used vapes and face-to-face quit smoking support were twice as likely to quit successfully as those who used nicotine replacement products like gum or patches

Many ex-smokers choose to start out using nicotine-containing e-liquid in their vape. This can be an effective method to reduce cravings over time and reduce the likelihood of returning to cigarettes. 

On the other hand, if you want to quit smoking cold turkey, vaping 0mg nicotine e-liquids can be helpful. 

Everyone's journey to quit cigarettes is different so you have to do what's best for you - whether that's switching to vaping nicotine containing e-liquid or going completely nicotine free. 

Are nicotine free e-liquids suitable for sub-ohm vaping?

While not every nicotine-free vape juice has a high enough VG percentage for sub-ohm vaping, many 0mg e-liquids are suitable for it. Just make sure that you check the VG and PG ratio before purchasing the liquid. E-liquids with 70% or more VG are perfect for use in sub-ohm vape devices. 

Which e-liquid flavour should I choose? 

With a huge selection of nicotine free e-liquids available at Oxford Vapours, the choice can certainly be overwhelming! 

If you're a fan of a fruity vape, we recommend trying the Doozy Vape Strawberry Kiwi or the Forbidden Fruits Strawberry Cherry Raspberry Candy Slush flavours. Prefer a botanical flavour profile? You'll love the Ohm Boy Apple Elderflower & Garden Mint or Rhubarb and Ginger

Enjoy a sweet treat or dessert inspired vape? Try the Doozy Vape Raspberry Jam, Kingston Desserts New York Cheesecake, or the Joe's Juice Butterscotch Custard flavour e-liquids. Or, if you prefer a simpler classic flavours such as tobacco or menthol, try the Ruthless Iced Out, Ohm Brew Iced Menthol, or the Vampire Vape Smooth Tobacco

No matter your flavour preferences, you're sure to find some you love in our 50ml and 100ml shortfills. 

Does the amount of nicotine in my vape juice affect its throat hit?

Yes - nicotine-free juice will provide a mild throat hit. The sensation becomes stronger the higher the nicotine concentration in the e-liquid. If you don't enjoy the feeling of a strong throat hit, 0mg liquid is a good choice for you.