Velo is a leading brand of modern oral nicotine pouches, offering adult consumers a tobacco-free and discreet alternative to traditional nicotine products. Owned by British American Tobacco (BAT), one of the world's largest tobacco companies, Velo has rapidly expanded its presence across global markets.
Origins and Development
The journey of Velo began in Scandinavia, a region with a rich history of oral nicotine products. In 2015, a Swedish company named Winnington introduced Epok, the world's first all-white tobacco snus. Unlike traditional snus, Epok underwent a purification process to achieve its white appearance while still containing tobacco. Recognising the potential of this innovation, BAT acquired Winnington in January 2017, marking a significant step in expanding their smoke-free product portfolio.
Following the acquisition, BAT rebranded Epok to Velo in various markets, aligning with its strategy to establish a unified global brand. This rebranding effort was part of BAT's commitment to providing reduced-risk products to adult nicotine consumers worldwide.
Product Features
Velo nicotine pouches are small, discreet bags placed between the upper lip and gum, delivering nicotine without the presence of tobacco. They come in a variety of flavours and nicotine strengths, catering to diverse preferences. The design emphasises convenience and discretion, allowing users to enjoy nicotine without smoke, odour, or the need for spitting.
Global Expansion and Innovation
BAT has been proactive in expanding Velo's footprint. In 2019, R.J. Reynolds Vapor Company, a subsidiary of BAT, announced the U.S. launch of Velo, offering adult consumers tobacco-free and spit-free nicotine pouches. This move underscored BAT's commitment to meeting the evolving preferences of modern nicotine users. citeturn0search6
In line with its innovative approach, BAT plans to introduce Velo Plus, a synthetic nicotine variant, in the United States in 2025. Synthetic nicotine, chemically identical to naturally derived nicotine but produced in a lab, represents a significant advancement in nicotine product development.
Why We Don’t Stock Velo
While Velo is a well-known brand in the nicotine pouch market, we have chosen not to stock it as we believe there is a better alternative available: the SNU pouch. SNU offers a high-quality experience with a superior flavour profile, consistent nicotine release, and a smooth, satisfying feel. We are confident that our customers will appreciate the benefits of SNU and invite you to try it for yourself.